Organizational efficiency relies on the ability to satisfy a very wide and diverse set of requirements imposed by external entities. These entities are individuals, they are associations, other companies or government officials. In some shape or form, each has a vested interest in the operation of the business. Often, this can create polarized positions. When it comes to water, stakeholders insist on more than just a passive interest in such a valuable resource.
Water stakeholders will be very interested in the company’s policy and how it guides decisions regarding the procurement, use and disposal of this resource. The company’s policy must be very clear as to how it communicates its strategies to these stakeholders and must reveal just how important the use of water is during the business process.
In terms of local availability of water, stakeholders may pursue the company relentlessly to make sure that no drop of water is being wasted. They will delve into statements made by company executives, to see how water related issues that are beyond immediate control will be addressed. For example, what will the reaction be to a severe drought?
To a company, potential risks are high if water stakeholders start to impose terms and conditions under extreme circumstances. These environmental pressures need to be fully understood by the company. We are already seeing a lot of pressure from key consumers as they convince customers to reduce the size of a carbon footprint. This pressure is likely to extend to water.
Communicate clearly during strategic planning and create a water footprint to reveal the true risks associated with water use and disposal. It is a good idea to solicit input from investors, customers, community leaders and government figures, all potential water stakeholders.
By initiating a proactive, two-way exchange of information and individual positions, company executives will be in a better position to strategize the way forward. Emerging issues will be more readily identified and plans can be laid according to various potential outcomes. If an open form of communication is not maintained, there is a greater likelihood of disruption when and if an event occurs.
The most forward thinking organization understands how important it is to embrace water stakeholders, as actively as if they were key financial investors. The company should try and take a lead in water related issues locally, helping to provide education and awareness, leading a sustainability drive and being seen to be productively engaged.
Issues surrounding water availability are so important, that the company leaders should allocate funding to pay for technological advances and in support of local sustainability efforts. By doing so, the company will be elevated in the eyes of water stakeholders. for
Daniel Stouffer has a lot of information about water stakeholders and how a visit to www.verisae.com will aid you.
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